Lotte Department Store Pyeongchon Branch Opens Premium Outdoor Brand 'The Gear Shop'

[Asia Economy Reporter Cha Min-young] Outdoor gear can also have elegance.

Lotte Department Store Pyeongchon Branch announced on the 5th that it will open a premium outdoor brand store, 'The Gear Shop,' on the 6th. The Gear Shop occupies about 70 pyeong (231.4㎡) within the Pyeongchon branch and offers a wide range of products, from premium brands to professional gear and lifestyle outdoor items.

It showcases many well-known premium brands in Korea. Canadian outdoor brand 'Arc'teryx' and its premium collection line 'Arc'teryx Veilance' will be featured, along with Italian and American famous outdoor and mountaineering brands such as 'Scarpa' and 'GSI Outdoor.'

Arc'teryx presents six collections ranging from the Ascent line for outdoor professionals to the Essential lifestyle line. The premium collection line 'Arc'teryx Veilance' is also available, offering jackets and pants that boast excellent functionality.

Scarpa, a handmade shoe brand created by the best artisans from northern Italy, offers a diverse lineup from 'professional mountaineering boots' capable of handling climbs of 6,000 to 8,000 meters to hiking and backpacking boots suitable for short-distance mountain trips. GSI Outdoor provides camping and picnic cooking supplies, while 'Black Diamond' prepares clothing and equipment necessary for rock climbing.

Lotte Department Store opened this professional-level premium outdoor select shop due to the recent establishment of work-life balance culture, which has increased personal hobby-related consumption. With growing interest in health, sales of leisure-related products have continuously risen, and Lotte Department Store's leisure product sales in 2019 increased by about 4.6% compared to the same period the previous year.

Meanwhile, to celebrate the opening of The Gear Shop at Pyeongchon Branch, Lotte Department Store will hold a 10% discount event on most products from the 6th to the 22nd, excluding some items. Arc'teryx outdoor items will also be given as gifts depending on the purchase amount.

Park Joo-hyuk, head of Lotte Department Store Pyeongchon Branch, said, "As customers' lifestyles change and more customers seek professional and premium outdoor products, we decided to open this store. We will continue to monitor trends and introduce stores that reflect changes in customers' lifestyles to provide a unique shopping experience."

This content was produced with the assistance of AI translation services.