13th Anniversary of Bodyfriend: "Leap to a Healthcare Robot Company"

Bodyfriend Dogok Tower located in Dogok-dong, Seoul. Photo by Bodyfriend

[Asia Economy Reporter Moon Hyewon] Bodyfriend announced on the 4th that it will leap forward as a healthcare robot company through ‘Five Senses Differentiation Management’ on its 13th anniversary and achieve ‘extending human healthy lifespan by 10 years.’

On the 3rd, Bodyfriend CEO Park Sanghyun declared the ‘1·3 Declaration,’ which includes the goal of ‘achieving a 10-year extension of human healthy lifespan through massage chairs,’ along with ▲Five Senses Differentiation Management ▲disclosure of Convergence R&D Center achievements ▲commitment to leading the global healthcare market.

Bodyfriend originally prepared events such as concerts, fashion shows, games, DJ parties, and prize giveaways for the anniversary celebration, but canceled the events due to the COVID-19 pandemic.

In his commemorative speech, CEO Park said, “Building on the miraculous growth experience of dominating the global massage chair market over the past 13 years, we will grow into a medical chair company and healthcare robot company through Five Senses Differentiation Management. We will open an era of ‘healthcare’ where, beyond the paradigm of medicine and health focused on diagnosis and treatment of diseases, people improve their lifestyle before getting sick and manage their health through the easiest and most comfortable method?massage?not only for all Koreans but for people worldwide.”

Bodyfriend plans to officially disclose the achievements made by about 200 research and development personnel since the first half of this year. Including seven specialists in both Western and Korean medicine, as well as experts such as brain engineers, physical therapists, and music therapists, the Medical R&D Center and the convergence R&D organization have been dedicated to verifying various massage techniques and medical effects and developing new technologies. From the first half of this year, they plan to showcase numerous advanced healthcare technologies such as clinical trial results, medical massage chairs, tinnitus massage, and meditation massage.

This content was produced with the assistance of AI translation services.