The Rise of 'Untact Consumption'... TMON's Gift Sales Increase 6.3 Times
Gift Giving February Daily Average Sales Increased 6.3 Times Compared to Previous Month
[Asia Economy Reporter Kim Cheolhyun] TMON (CEO Lee Jinwon) announced on the 4th that the daily average sales in February this year through the 'Gift' feature increased by 6.3 times compared to the previous month, as customers rapidly increased their use of the feature amid the recent trend of 'Untact consumption' without face-to-face contact.
In February, TMON's sales through the 'Gift' feature showed a balanced increase not limited to food (608%) and daily necessities (304%), with beauty at 608% and fashion accessories at 525%. In particular, during the Valentine's Day season in February, the daily average sales of chocolates and cookies purchased through the 'Gift' feature increased by 16% after the 14th, the day itself, indicating a continuous rise in the use of 'Gift'.
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TMON is preparing a special promotion focused on 'Gift' in anticipation of White Day, which is ten days away. Lee Jinwon, CEO of TMON, said, "We have prepared a White Day promotion featuring products directly verified by TMON for customers who have many concerns about choosing gifts due to COVID-19."
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