Missha's M Perfect Blanc BB Sold 30,000 Units

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 4th that its new product M Perfect Blanc BB has surpassed 30,000 units sold in just over a month since its launch.

M Perfect Blanc BB is a base makeup product newly introduced by Missha last month. As of the 27th of last month, just 23 days after its release, 30,663 units had been sold. This averages to 1,333 units sold per day. The shade 21 Vanilla recorded the highest sales among Missha BB creams throughout February.

M Perfect Blanc BB attracted attention on social networking services (SNS) from the moment of its release as a BB cream that creates a clear and bright skin tone. On the 19th of last month, a BB Cream Noodle special set, launched in collaboration with the food company Paldo, also became a hot topic.

Heejeong Son, Director of Product Headquarters at Able C&C, said, “Although cushion products have led the base makeup market since the early 2010s, BB creams, which have a clear advantage in coverage and longevity, are gaining renewed attention recently. We expect Blanc BB to become a key player in changing the market landscape.”

This content was produced with the assistance of AI translation services.