Jeep, Up to 14.9 Million KRW Discount for Contactless Purchases in March

Providing Online Purchase Consultation, Test Drive Application, and Vehicle Delivery Services

Jeep 'Adventure Days' Campaign Launched (Photo by FCA Korea)

[Asia Economy Reporter Kim Ji-hee] Jeep announced on the 2nd that it will run the ‘Adventure Days’ campaign throughout March, offering discounts of up to 14.9 million KRW on contracts and deliveries made through Jeep showrooms and the Jeep website’s non-face-to-face purchase channels.

To encourage non-face-to-face purchases, Jeep has opened a dedicated non-face-to-face purchase channel on its website, providing online consultation for interested models, test drive applications, contract signing, and vehicle delivery services.

Through this campaign, all Jeep models can be purchased at discounts of up to 14.9 million KRW during March. In particular, an additional benefit of up to 500,000 KRW is offered when purchasing through non-face-to-face channels such as online or phone. With the discount applied, the Grand Cherokee Limited 3.6 gasoline model can be purchased for 47 million KRW, discounted by up to 14.9 million KRW, and the Limited 3.0 diesel model for 58.6 million KRW, discounted by up to 12.8 million KRW.

The mid-size sport utility vehicle (SUV) Cherokee 2020 Limited 2.4 FWD gasoline model is available at a maximum discount of 6.41 million KRW for 39.99 million KRW, and the Limited 2.2 diesel model is discounted by up to 10 million KRW for 46.9 million KRW. The Renegade 2020 Longitude 1.6 turbo diesel FWD can be purchased in the high 20 million KRW range.

Especially amid the recent difficulties in going out due to the COVID-19 pandemic, customers can enjoy various benefits by using the official website’s non-face-to-face purchase link without visiting showrooms. Estimates can be confirmed via email or phone consultation, and customers wishing to test drive will be visited by a sales consultant who has completed disinfection, bringing a sanitized test drive vehicle to the customer’s preferred location. All test drive customers will receive a portable multitool and pouch as souvenirs.

When deciding to purchase a product, there is no need to visit a separate showroom; customers can fill out an online contract application or request a sales consultant visit service. Delivery service is also available to the customer’s desired location.

During the Adventure Days period, customers wishing to visit Jeep showrooms can make advance reservations via phone or the website. The interior and exterior of the showrooms are hygienically managed, and visitors are provided with masks or disinfectants available inside the showroom.

Meanwhile, along with the Adventure Days campaign, Jeep launched the 2020 models of the Grand Cherokee, Wrangler, and Renegade on the same day. These include ▲Grand Cherokee Limited, Overland, Summit 3.0 diesel ▲Wrangler Rubicon High 2-door, Rubicon High 4-door, Rubicon Powertop 4-door, and ▲Renegade Limited 2.4 AWD models. The benefits of this campaign apply equally to the newly launched trims.

Pablo Rosso, President of FCA Korea, said, "Despite the widespread social concerns about the spread of COVID-19, we have opened a new non-face-to-face sales channel so that customers can test drive and purchase vehicles without inconvenience," adding, "Jeep plans to focus on customer safety and convenience by applying ‘customer-tailored service’ and ‘visiting service’ throughout the entire purchase journey according to customer circumstances."

This content was produced with the assistance of AI translation services.