AXA Sonhae Boheom Unveils New TV Advertising Campaign
Brand Slogan 'KNOW YOU CAN' Revealed
[Asia Economy Reporter Ki Ha-young] AXA Insurance announced on the 2nd that its new TV advertising campaign for this year, "KNOW YOU CAN," has been released.
This advertisement focuses on promoting AXA Insurance's brand slogan, "KNOW YOU CAN." Although everyone's dreams are different, believing in oneself is essential to achieving those dreams, and AXA conveys a message of support by standing together for that belief. Actor Jo Jin-woong stars in this new advertisement as well. AXA has employed Jo Jin-woong as its advertising model for three consecutive years.
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Jin Kwon-young, Head of Marketing at AXA Insurance, stated, "We will continue to be a trusted insurer that always supports customers by offering reasonable premiums and extensive coverage." He added, "Starting as Korea's first direct auto insurance company, we now offer a variety of products and services, and we will keep striving to be a lifelong partner for our customers."
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