Samsung and LG Face Off in Premium TV Battle This Month

2020 QLED and OLED New Products Unveiled
Launch Events Uncertain Due to COVID-19 Impact

Samsung Electronics 2020 QLED 8K New Model 'Q950TS'

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics and LG Electronics are set to face off this month by unveiling their 2020 model new TVs.

According to industry sources on the 1st, Samsung Electronics plans to launch a new QLED 8K TV at the end of this month. The product features an 'Infinity' design that eliminates the screen bezel.

They plan to release a QLED 8K TV equipped with an artificial intelligence (AI) processor, The Frame which removes the bezel to display artworks on the screen like a picture frame, and a new model of The Sero that can be freely switched between horizontal and vertical orientations.

LG Electronics also intends to introduce a new OLED TV, their flagship product, within this month. In particular, they have announced the release of a wall-mount design that allows the entire TV, including the screen, driving parts, and speakers, to be completely flush with the wall.

To achieve the wall-mount design, LG Electronics redesigned the internal and rear parts of the TV. They embedded the bracket, a component that connects the TV to the wall, inside the main body so that the wall-mount part is not exposed externally. This allows the entire TV to be completely attached to the wall, maximizing viewing immersion and space utilization. Additionally, they applied the new AI processor 'Alpha 9 3rd generation' and will introduce a 48-inch OLED TV for the first time.

However, both companies are cautious about holding new product launch events due to the spread of the novel coronavirus (COVID-19). This is because the risk of infection cannot be ruled out in situations where large crowds gather.

Samsung Electronics is considering launching the new product this month without any specific events. LG Electronics is also monitoring the COVID-19 situation and reviewing the possibility of holding an event.

Some in the industry speculate that the special demand for new TVs scheduled for this year is becoming uncertain due to the impact of COVID-19. With disruptions inevitable in the operation of the Tokyo Olympics this year due to COVID-19, the expected surge in premium TV sales may be lower than anticipated.

This content was produced with the assistance of AI translation services.