Seven Eleven Launches 'Cantata Soft Cone'

[Asia Economy Reporter Lim Hye-seon] Seven Eleven launched the 'Seven Select Cantata Soft Cone' on the 1st.

The 'Seven Select Cantata Soft Cone' is a collaborative product with the domestic coffee brand Cantata. It features an affogato flavor made by mixing vanilla ice cream with Cantata coffee syrup, characterized by a smooth texture and rich coffee aroma. The price is 1,800 won.

To commemorate the launch of the 'Cantata Soft Cone,' Seven Eleven is holding a promotion this month where customers receive one free cone for every two purchased. Starting with the launch of the 'Cantata Soft Cone,' Seven Eleven plans to release at least one unique soft cone flavor every month.

The convenience store ice cream market has established cones as the trend. In the past, convenience store ice cream mainly consisted of popular and affordable products aimed at quenching thirst. However, as more people recently seek ice cream as a dessert, the focus has shifted to cones, which are relatively more expensive but offer a smoother enjoyment, according to Seven Eleven's analysis.

According to Seven Eleven, ice cream sales increased by 7.0% last year compared to the previous year, with cone-type products rising by 38.2%, showing a growth rate more than five times higher than the overall increase. The sales share of cone products, which was 28.7% in 2017, surged to 36.6% last year. Reflecting this trend, 10 out of the top 20 best-selling ice cream products at Seven Eleven last year were cone products, an increase of three from seven in 2017.

Lee Hyuk-joo, Seven Eleven's ice cream MD, said, "As customer value for convenience store ice cream has shifted to dessert, soft cones established themselves as a specialized category at Seven Eleven last year. We will build a lineup of dessert ice creams with various flavors centered on collaborative products to secure differentiated competitiveness unique to Seven Eleven."

This content was produced with the assistance of AI translation services.