Samsung Electronics' Grande AI Dryer Surpasses 10,000 Units Sold Within One Month of Launch

Sales of Grande AI Dryer Drive Twice the Speed of Existing 16kg Washing Machine Sales
'AI Features, Safe Drying, and Design' Propel Strong Sales of Grande AI Dryer

[Asia Economy Reporter Ki-min Lee] Samsung Electronics' new product, the 'Grande AI' dryer, surpassed 10,000 units sold within one month of its launch.

Samsung Electronics announced on the 1st that the Grande AI dryer, released on January 29 this year, sold 10,000 units in just one month. The company explained that its existing 16kg dryer took 8 weeks to sell 10,000 units in the domestic market, indicating that the Grande AI dryer's sales pace is about twice as fast.

Samsung Electronics cited the reasons for the strong sales of the Grande AI dryer as its innovative AI features, the '3-No (無) Safe Drying' that eliminates worries about dust, rust, and residual water, and its slim design.

Samsung Grande AI Dryer

[Photo by Samsung Electronics]

Samsung Washing Machine (Bottom) & Dryer (Top) Set

[Photo by Samsung Electronics]

The Grande AI dryer is equipped with ▲'All-in-One Control' that allows operation from the washing machine to the dryer ▲'AI Course Linkage' that links drying courses according to washing courses ▲'Ultra-fast Drying Function' using nine precision sensors and the largest compressor and heat exchanger capacity in Korea.

It is also praised for its focus on hygiene, especially in the heat exchanger section. Samsung Electronics minimized dust going to the heat exchanger by adding a micro safe filter alongside the existing filter, and applied a special coating to the heat exchanger connection to prevent rust. Moreover, consumers can safely inspect the heat exchanger themselves. Additionally, there is no residual water, eliminating concerns about bacteria or odors, enabling clean maintenance. Furthermore, the 'Air Sterilization+' function eradicates 99.9% of E. coli, Pseudomonas aeruginosa, and Staphylococcus aureus penetrating clothes, and 100% of house dust mites.

Samsung Electronics analyzed that the slim and stylish design and colors also attracted consumer response. The newly introduced calm beige-toned greige color this year accounts for 30% of Grande AI dryer sales, driving overall sales, according to Samsung Electronics.

Lee Dae-rae, Executive Director of Samsung Electronics' Home Appliance Business Division, said, “The Grande AI dryer applies not only the fundamental functions consumers expect from a dryer but also AI-based customized services and a new sensory design, resulting in enthusiastic consumer responses. We will continue to introduce products that can innovate consumers' washing and drying experiences.”

Meanwhile, Samsung Electronics is also popular in overseas markets, maintaining the number one market share for three consecutive years since 2017 in the United States, the world's largest home appliance market.

This content was produced with the assistance of AI translation services.