Seongdong-gu, First Seoul District to Create 'Our Neighborhood Officer BI'

Utilizing the Chatdong Project... Institution Guide and Chatdong Project Guide 'Seongdong Network Map' Created, Promoting Chatdong

Our Neighborhood Officer BI

[Asia Economy Reporter Jongil Park] Seongdong-gu (Mayor Jeong Wono) has produced the ‘Our Neighborhood Administrator BI (Brand Identity)’ and the ‘Seongdong-gu Network Map’ to promote active and friendly communication with residents, marking the 5th year of the ‘Visiting Dong Community Center’ (hereafter, Chatdong) project.

The ‘Our Neighborhood Administrator BI’ was created to emphasize friendliness by reflecting the role of welfare officers at the Dong Community Centers who communicate on the same level as residents and engage on-site, embodying the image of an inclusive city, Seongdong.

‘Our Neighborhood Administrator’ refers to the employees working at the Dong Community Centers who divide their responsibilities by district, visit the area, receive daily life complaints, hold alley meetings, and serve as the closest public officials connecting public policies with residents.

This BI was produced to promote the image of these public officials as welfare helpers who will communicate more with residents and actively extend a helping hand nearby.

Additionally, the district created the ‘Seongdong-gu Network Map’ to be actively used during communication with residents on-site. This map includes the distribution of local institutions related to community groups, welfare, children, and information on major Chatdong projects, produced in a leaflet format.

Through this map, residents can easily see at a glance what kind of projects Chatdong is conducting and which institution to visit when they need help, enabling easy utilization of local resources at any time. It is also expected to be actively used during on-site communication between ‘Our Neighborhood Administrator’ and neighbors.

The design for this BI and network map was made possible through the talent donation of five young artists with developmental disabilities from the Seongdong-gu area.

A district official stated, “We plan to produce 2,000 copies each of the BI and leaflet and distribute them to the Dong Community Centers,” adding, “The BI production is unique among the 25 autonomous districts implementing the Visiting Dong Community Center project.”

Jeong Wono, Mayor of Seongdong-gu, said, “Through the Chatdong project, which always grows together with residents nearby and supports their strength, we will do our best to realize a welfare Seongdong where no one is left out and everyone can be happy.”

Seongdong-gu Network Map

This content was produced with the assistance of AI translation services.