Mercedes-Benz Korea Provides Vehicles for Itaewon Class and Hyena

[Asia Economy Reporter Kiho Sung] Mercedes-Benz Korea announced on the 27th that it will support a variety of Mercedes-Benz vehicles, from coupe sedans to hatchbacks, SUVs, electric vehicles, and high-performance cars, including the premium pure electric vehicle ‘The New EQC,’ in JTBC’s Friday-Saturday drama ‘Itaewon Class’ and SBS’s Friday-Saturday drama ‘Hyena’ to contribute to the development of K-Culture.

JTBC’s Friday-Saturday drama ‘Itaewon Class’ is receiving enthusiastic responses from viewers, recording a highest-ever first broadcast rating of 5.0% among JTBC dramas. A wide range of Mercedes-Benz vehicles appear, showcasing the brand’s diverse appeal, including the distinctive hatchback ‘The New A-Class,’ the epitome of luxury sedans ‘The New S-Class,’ and the first pure electric vehicle of Mercedes-Benz’s electric car brand EQ, ‘The New EQC.’

SBS’s ‘Hyena,’ which began airing on the 21st, is attracting attention as actress Kim Hye-soo’s return to the small screen. This drama features elegant 4-door coupe ‘The New CLS,’ sporty hatchback ‘The New A-Class,’ and premium SUV ‘The New GLE,’ among others.

Mark Raine, Vice President of Product & Marketing at Mercedes-Benz Korea, said, “To contribute to K-Culture, which is gaining attention as a global cultural trend, we decided to support Mercedes-Benz’s premium vehicles in representative cultural content such as domestic dramas. Mercedes-Benz Korea will continue to carry out various activities that help revitalize domestic culture comprehensively through diverse brand activities and cultural marketing.”

This content was produced with the assistance of AI translation services.