Hanwha Precision Machinery Holds German Collaborative Robot Partners Day... Focused Attack on European Market

[Asia Economy Reporter Hwang Yoon-joo] Hanwha Precision Machinery, a precision machinery manufacturing company within Hanwha Group, announced on the 27th that it held the 'Europe Partner’s Day 2020' over two days from the 25th to the 26th (local time) at the Europe Technology Center in Frankfurt, Germany, which the company opened last year, to share the direction of its collaborative robot business.

Europe Partner’s Day 2020 is an event where Hanwha Precision Machinery’s collaborative robots and related personnel gather locally to share the status and vision of the global business. At this event, strategies for expanding the collaborative robot business and sales policies were shared, development roadmaps and best practices were presented, and dealerships with outstanding performance in the European region were awarded.

In particular, Hanwha Precision Machinery’s collaborative robots account for about 50% of sales in Europe and have achieved good results in Europe, the home of collaborative robots, so this year they planned the Partner’s Day in Germany for the first time. As part of various discussions to expand local sales and strengthen competitiveness, time was also spent collaborating with each dealership to directly check and share collaborative robot solutions such as welding, packaging, and machine tending.

Along with this, peripheral device partners for robot automation also participated to introduce solutions and peripheral devices. Recently, customer expectations for 'Easy Use' in the collaborative robot market have been increasing, and to meet this, about ten partner companies including grippers, welding machines, and lifts have built close cooperative relationships with Hanwha Precision Machinery to strengthen the industrial ecosystem, according to the company.

La Jong-sung, General Manager (Executive Director) of the Robot Business Division at Hanwha Precision Machinery, who attended the event, said, "The continued growth while expanding the European market is thanks to the efforts and passion of each dealership," adding, "To achieve this year’s goals, the headquarters will spare no support in products, marketing, and services."

Meanwhile, Hanwha collaborative robots entered Europe starting with six dealerships in June two years ago and have expanded to a total of 20 through cooperation with various customers. In addition, in June this year, they plan to participate in the 'Automatica 2020' exhibition held in Munich, Germany, to conduct marketing activities targeting global customers.

This content was produced with the assistance of AI translation services.