Binggrae's 'Bungeo Samanco' Sells Well Even in Winter... Popularity Soars Wearing Pengsoo

[Asia Economy Reporter Choi Saeng-hye] Binggrae's Bungeo Samanco, first introduced in 1991, has met EBS trainee Pengsoo, born in 2009. Binggrae has released a special package product featuring Pengsoo's image. Currently, packages with Pengsoo's image are being sold in the market for three types of Binggrae's representative steady-seller ice cream snacks, Bungeo Samanco, and three types of Pangtoa.

The Pengsoo effect is being confirmed immediately. To commemorate the release of the Pengsoo special package product, an event was held through 'KakaoTalk Gift' to give away Pengsoo hand mirror goods, which ranked first in the gift category for three consecutive days. Sales of Bungeo Samanco increased by about 50% compared to the same period last year. Following this, the Pengsoo commemorative T-shirt giveaway event conducted through 11st also proceeded successfully.

Online advertisement videos featuring Pengsoo are also experiencing explosive increases in views. As of the 17th, six videos have been uploaded, with a combined view count exceeding 4 million.

Binggrae's Bungeo Samanco is a confectionery-type ice cream shaped like the winter snack Bungeoppang, containing vanilla ice cream and whole red bean syrup inside the pastry. It has been very popular since its launch due to its taste and shape. Bungeo Samanco, which holds an unshakable number one market share in the confectionery-type ice cream market, recorded sales of 50 billion won last year.

A Binggrae marketing official said, "We have high expectations as we planned marketing for Bungeo Samanco and Pangtoa with Pengsoo, who is literally a trendsetter," adding, "In addition to video advertisements and package product releases, we will continue various marketing activities with Pengsoo, including video content production."

This content was produced with the assistance of AI translation services.