GS25 Celebrates 30th Anniversary with Up to 30% Customer Discounts

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 24th that it will hold the second phase of the '2530 Promotion Event,' offering up to 30% discounts on popular products to celebrate its 30th anniversary.

As part of the ‘2530’ event products, GS25 is offering a 30% discount on 10 items, including currently popular products such as the ‘Park Chan-ho Too Much Side Dish’ lunchbox, ‘Cheese Bomb Burger,’ and ‘Half & Half Spicy & Sweet Fried Chicken,’ as well as newly upgraded items commemorating the 30th anniversary like ‘Mom’s Stir-fried Pork’ and ‘Completely Big Chicken Returns.’

In the event held in January, under the theme ‘Return of the Legend,’ products that were once very popular with customers were re-released. During this period, fresh food sales increased by 27.6% compared to the same period last month, gaining strong customer popularity.

In February, GS25 will showcase products that were popular with customers in the past along with compositions using distinctive ingredients. The ‘Park Chan-ho Too Much Side Dish’ lunchbox is the GS25 lunchbox with the highest number of side dishes ever (11 types) and has 20% more weight compared to regular lunchboxes, making it popular among male customers.

As a ‘Premium that conveys sincerity’ product, to celebrate the 30th anniversary, GS25 launched the ‘Truffle Risotto Gimbap’ using ‘truffle,’ one of the world’s three major ingredients. This gimbap features truffle cream sauce mixed with rice, topped with truffle cheese and grilled whole bacon, replicating the Italian rice dish risotto, characterized by the strong and unique aroma of truffle that influences the overall flavor of the dish.

Additionally, products such as ‘Namyang Io20S,’ ‘Evian Water (500ml),’ and ‘Lotte Rice Yakgwa 700’ will be offered in a 1+1 event. Customers who visit stores, select event products, scan the discount coupon from the GS25 official app ‘My Fridge,’ and make a payment will receive a 30% discount. The 1+1 event products are applied immediately at checkout. Event products are marked with a ‘30th Anniversary Emblem’ sticker.

Shinhak-dong GS25 marketing event manager said, “To celebrate GS25’s 30th anniversary, we are selecting fresh food and popular products every month to offer 30% discounts and 1+1 events. Throughout this year, we plan additional events for products that have been popular with customers and those expected to be popular, continuously providing customers with the joy of shopping.”

This content was produced with the assistance of AI translation services.