LG Household & Health Care's Soom, Actress Jeon Ji-hyun Selected as New Face
[Asia Economy Reporter Yujin Cho] LG Household & Health Care has selected actress Jeon Ji-hyun as the model for its natural fermentation cosmetics brand, Soom.
LG Household & Health Care explained that they chose actress Jeon Ji-hyun, who is actively engaged in Asia including China as well as domestically, to strengthen Soom's image as a leading beauty brand in Asia.
A representative from LG Household & Health Care Soom stated, "They expect that Jeon Ji-hyun's unique natural charm and distinctive presence will firmly establish Soom's image as a global luxury brand that continues to grow."
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Jeon Ji-hyun will announce her debut as the global model to domestic and overseas consumers through TV commercials and print advertisements for Soom's flagship product, 'Secret Essence,' scheduled to be released next month.
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