Sulwhasoo Collaborates with Bul Studio to Launch 'Spring Limited Edition'

[Asia Economy Reporter Yujin Cho] Amorepacific's luxury beauty brand Sulwhasoo announced on the 24th that it will launch a spring limited edition collection featuring plum blossoms and butterflies, symbols of spring.

Sulwhasoo presents spring limited edition products every year that reinterpret Korean beauty through collaborations with various artists worldwide to continue the value and beauty of traditional Korean culture.

This year's collection, which reinterprets plum blossoms and butterflies, was created in collaboration with Antoinette Poisson from Paris, France. Antoinette Poisson is a decorative arts studio specializing in designing various patterns such as fabrics and wallpapers, based on experience restoring 18th-century French luxury decorative art domino wallpapers.

The collection consists of five products in total, including three makeup items: Perfecting Cushion, Midnight Brightening Cushion, Essential Lip Serum Stick, and two sets: Seollin Essence and Seollin Eye Cream set.

The Perfecting Cushion and Midnight Brightening Cushion feature fabric cases embroidered with bright plum blossoms and butterflies, allowing for a delicate aesthetic experience. Additionally, the Seollin Essence includes a butterfly embroidered patch, and the Seollin Eye Cream set includes a plum blossom embroidered patch, which can be used as a personal design on pouches, eco bags, and more.

Meanwhile, Sulwhasoo ranked first in the domestic department store cumulative sales for skincare cosmetic brands in 2019, with its representative products such as the Jaum 2-piece set, Yunjo Essence, and Soonhang Cleansing Foam also ranking first in sales by category.

This content was produced with the assistance of AI translation services.