Gmarket Launches Life Curation Section 'New Life of the Month'

[Asia Economy Reporter Seungjin Lee] Online shopping site Gmarket announced on the 24th that it will launch a life curation specialty section called ‘New Life of the Month.’

‘New Life of the Month’ was planned to showcase advanced services through strategic partnerships with lifestyle service companies. It will be conducted frequently whenever issues arise, focusing on trending and lifestyle-oriented services that are gaining popularity recently.

The first ‘New Life of the Month’ service is a fuel discount voucher. Until the 28th, Gmarket will offer a GS Caltex fuel discount voucher worth 5,000 KRW at a special price in collaboration with the mobile fuel discount platform ‘Owin.’ The payment amount is 100 KRW, and after payment, the full amount will be refunded as ‘Smile Cash,’ which can be used like cash on Gmarket. The fuel discount vouchers will be sold on a first-come, first-served basis with 10,000 units available every day at 1 a.m.

Last August, Gmarket piloted a promotion similar to ‘New Life of the Month’ called ‘G-Station.’ The travel and activity vouchers launched in collaboration with ‘Klook’ received a great response, selling out all 5,000 units within 30 minutes of opening.

Kang Dokyung, Marketing Team Manager at Gmarket, said, “As part of a marketing program to introduce trendy lifestyle services to customers, we planned this curation specialty section especially to recruit young buyers. We carefully select trending lifestyle services so that Gmarket consumers can be the first to experience them with special benefits, and we plan to continue partnering with popular service companies in the future.”

This content was produced with the assistance of AI translation services.