"Buying Multivitamins by Evaluating Their 'Efficacy'"

[Asia Economy Reporter Hwang Junho] 71% of consumers have purchased multivitamins, and the 'effectiveness of the supplement' was found to be the most important factor considered. The Korea Broadcast Advertising Corporation announced these results on the 22nd based on the February Consumer Behavior Survey conducted to timely understand consumer media usage patterns, lifestyles, and consumption behaviors.

Criteria for Choosing Supplements: 'Effectiveness'

Recently, interest in health has led to increased consumption of supplements. Among 1,000 men and women nationwide aged 20 to 59 who participated in this survey, 71% reported purchasing supplements within the last six months. Additionally, 97% of them expressed an intention to repurchase.

The main criteria for selecting supplements were effectiveness (23%) and ingredients (20%). This indicates that many consumers carefully consider the effectiveness and ingredients when purchasing supplements for their health. In particular, 64% of buyers stated that advertising has a significant influence when choosing supplement brands.

Centrum, Aronamin, Cenovis

According to these criteria, 24% of respondents said Centrum was the first brand that came to mind. Following that, Il Dong Pharmaceutical's Aronamin and Cenovis were recognized as well-known supplements. The most frequently purchased supplements within six months included Centrum, KGC Cheong Kwan Jang Vitamin C, Aronamin, and Impactamin.

Meanwhile, Kobaco conducts the Consumer Behavior Survey (MCR) every month by selecting industries with marketing issues.

This content was produced with the assistance of AI translation services.