Baskin-Robbins Opens 'Apgujeong Station Branch' with Light and Lighting Concept

[Asia Economy Reporter Choi Saeng-hye] Baskin-Robbins announced on the 19th that it has opened its eighth concept store, 'Baskin-Robbins Apgujeong Station Branch.'

Located on Apgujeong-ro in Gangnam-gu, Seoul, Baskin-Robbins Apgujeong Station Branch is a concept store themed around 'Lumin,' which means light and lighting. Lumin is a word derived from the Latin word 'Lumen,' meaning 'to illuminate' or 'to decorate with light.'

This concept store features a beige-toned space with uniquely designed lighting fixtures and brown accents to create a sophisticated interior. The bright and warm energy provided by the light fills the store, creating a comfortable atmosphere.

Signature menu items exclusive to the Apgujeong Station Branch are also introduced. Representative items include the ‘Brown Cheese Waffle Ice Cream (3,900 KRW),’ which is vanilla ice cream topped with brown cheese and maple syrup, and the ‘Ice Cream Fondue (15,900 KRW),’ where ice cream fondue, fruits, and madeleines are dipped in chocolate sauce. Additionally, the ‘Ten Mini (5,000 KRW),’ which offers ten mini-sized ice cream flavors served in a waffle cone, is available.

A new item, the ‘Einsp?nner (4,500 KRW),’ featuring a perfect harmony of sweet cream atop an Americano, has also been launched. Customers can choose from two special coffee beans served in-store: ‘Scarlet Lion,’ known for its rich body, and ‘Black Whale,’ which offers a deep and heavy flavor.

The store is also equipped with various interior accessories such as lighting fixtures, providing visitors with visual enjoyment.

This content was produced with the assistance of AI translation services.