Diesel Declares "Joining Efforts to Reduce Environmental Impact"... Joins Fashion Pact

[Asia Economy Reporter Yujin Cho] Italian fashion brand Diesel is joining Fashion Pact, a global agreement among fashion brands committed to environmental efforts.

Fashion Pact was established following a request by French President Emmanuel Macron to Fran?ois-Henri Pinault, chairman of the Kering Group, at last year's G7 summit to set common goals for environmental protection in the fashion and textile sectors.

A total of 63 fashion industry leaders have signed the Fashion Pact, agreeing to make tangible efforts to reduce environmental impacts in three areas: climate, biodiversity, and oceans.

Prior to joining the Fashion Pact, Diesel announced its "For a Responsible Life" strategy during Milan Men's Fashion Week. This strategy is based on core elements and commitments to provide alternatives for the environment, care for the planet, respect individual rights and diversity, and establish environmental standards with authenticity.

Meanwhile, Diesel plans to globally launch the Diesel Upcycling 4 Collection on the 22nd of this month. This collection completely reconfigures inventory and samples, aiming to demonstrate the necessity of eco-friendly practices in the fashion industry.

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