Fair Trade Commission Checks False and Exaggerated Information on 'COVID-19'... Six Advertisers Including Blueone Receive 'Warnings' for Exaggerated Advertising
[Asia Economy Reporter Moon Chaeseok] The Fair Trade Commission issued warnings to six businesses, including Blueone, for exaggerating the performance of vehicle air purifier products. The Commission announced that it is conducting focused inspections together with the Korea Consumer Agency to prevent false and exaggerated information from circulating in the market by exploiting consumers' anxiety amid the spread of the novel coronavirus disease (COVID-19).
On the 18th, the Fair Trade Commission stated that it issued warnings to six businesses?Blueone, Airvita, ABL Korea, Crystal Cloud, Thinkware, and Nuri?for exaggerating performance using phrases such as "removes 99.9% of bacteria and harmful substances" and "perfectly removes ultrafine dust."
The Commission judged that these companies advertised by exaggerating actual measured figures or by failing to properly state limiting conditions. However, considering that these were small businesses that somewhat exaggerated expressions in their advertisements and that all these companies voluntarily corrected their actions, only warnings were issued.
The Fair Trade Commission is currently inspecting to prevent false information from circulating in the market due to the recent COVID-19 situation. In particular, it is focusing on acts that lure consumers with unverified efficacy and effects such as "COVID-19 prevention" and "removes 99.9% of fine dust and viruses."
The Commission plans to continuously inspect and prevent the circulation of false and exaggerated information. If violations are confirmed as a result of inspections, appropriate sanctions will be imposed and relevant government agencies will be notified.
Additionally, the Fair Trade Commission provides fact-checking on incorrect information circulating in the market through 'Happiness Dream.' It urged consumers not to be misled by unverified information when purchasing products.
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If consumer damage occurs, consumers can apply for consultation or damage relief by preparing transaction details and supporting documents through the '1372 Consumer Counseling Center' or the 'Happiness Dream' website.
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