BASF Develops 'Nature Fresh', the World's First Compostable Certified Packaging Wrap
[Asia Economy Reporter Hwang Yoon-joo] Global chemical company BASF has developed a sustainable vinyl wrap solution called 'Nature Fresh' for fresh food packaging in collaboration with Italy's food packaging machinery and materials company Fabbri Group.
Nature Fresh transparent packaging made from BASF's innovative material ecovio® is the first food packaging wrap certified as compostable. It has received food contact safety certifications in the US and Europe, making it suitable for packaging fresh foods such as meat, seafood, fruits, and vegetables, and can be used not only for household purposes but also in automatic packaging machines.
Nature Fresh, an eco-friendly alternative to conventional polyvinyl chloride (PVC) and polyethylene (PE) packaging wraps, helps maintain food freshness longer, thereby reducing greenhouse gas emissions generated from food waste during production and distribution processes.
After use, it can be processed in household or industrial composting facilities along with food waste according to each country's regulations, enabling organic recycling and contributing to the circular economy. Additionally, it has better moisture permeability than PE, an essential factor for fresh food packaging, making it functionally suitable as a substitute.
Carsten Sinkel of BASF's Global Biopolymer Business Development said, "Greenhouse gases are emitted from food waste past its expiration date, and fruits and vegetables account for 33% of greenhouse gas emissions from global food waste. Ecovio extends the shelf life of food while allowing composting with other organic waste after use according to country-specific regulations," he emphasized.
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Meanwhile, Fabbri Group plans to offer Nature Fresh in four forms: rolls for manual and automatic food packaging machines, cutter box types for hotels, restaurants, and catering services, large rolls for food processing companies, and rolls for general consumers.
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