Is Fashion Only for One Season? Launch of 'TenMuns' Wearable All Four Seasons

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 17th that it will exclusively launch the seasonless fashion brand 'Ten Months' on its online mall SI Village.

Ten Months offers clothing that can be worn for 10 months of the year, boldly breaking the fashion industry's convention of releasing new products by season. Inspired by the reality where fast fashion is popular, clothes are often worn for only one season and then discarded, and leftover stock is sold at a discount after the season ends, the idea started from creating clothes that can be worn for a long time.

What Ten Months pursues is "Ever the Essential," aiming to create fashion that is always essential. It focuses on the essence by using good fabrics to make basic items that can be worn regardless of the season and fit the body well.

The fabrics used include Irish linen from Spence Bryson, a company with 130 years of history, Tencel from Lenzing, a global material company, and silk from Jinju, Korea, one of the world's top five silk-producing regions.

Additionally, to enhance quality and maintain consistency during the manufacturing stage, sweaters are produced by Hanbo Textile, denim by Myungbo Company, and other category-specific expert partners were commissioned for production.

The main product price range satisfies both cost-effectiveness and emotional value, with T-shirts priced between 30,000 and 50,000 KRW, pants and shirts each at 99,000 KRW, and dresses at 159,000 KRW.

This year's representative product of the brand is the Master Fit Jacket, created in collaboration with Korea's master pattern maker. To produce a jacket silhouette that perfectly fits the Korean body shape, they worked with Seo Wan-seok, the only three-dimensional pattern master in Korea, holding license No. 379.

It features a golden rule length that pairs well with any bottoms, a clean silhouette that falls perfectly from the shoulder line, comfortable double-knit fabric that stretches in all directions, and an appropriate thickness to be worn for 10 months.

Along with the Master Fit Jacket, slim pants, wide pants, and skirts that can be mixed and matched as a set are offered to enhance practicality. The prices are 179,000 KRW for the jacket and 99,000 KRW for the pants.

To commemorate the brand launch, the online mall will offer a 15% discount on suits consisting of the Master Fit Jacket and pants from the 17th to the 29th of this month.

Mok Min-kyung, planner of Ten Months at Shinsegae International, said, “Feeling fatigued by fashion that is bought cheaply, worn briefly, and discarded, we wanted to create good clothes that can be kept in the wardrobe and worn throughout the year.” She added, “We plan to continuously introduce products developed in collaboration with experts from various fields to maintain freshness in the brand.”

This content was produced with the assistance of AI translation services.