WEMAKEPRICE Targets Media Commerce Market... Launches 'Kim Jae-woo's Commissioned Discount'
Introducing Products Through Video Content on YouTube and Facebook
[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice is officially launching its media commerce business that sells products using social network services (SNS) such as YouTube, Instagram, and Facebook.
Wemakeprice announced on the 17th that its online mall channeling service 'Wonder Shopping' will introduce media commerce content showcasing brand products every week. The first project is 'Kim Jae-woo's Commissioned Discount.' Comedian Kim Jae-woo visits brand companies to directly negotiate prices for special deals to be sold on Wemakeprice, and this process is produced and shown in the form of an entertainment program.
This program will be broadcast for 48 hours every Tuesday for four weeks starting from the 18th through the Wemakeprice application, website, Wonder Shopping Facebook and Instagram, and YouTube, etc. Products can be purchased at the negotiated sale price by Kim Jae-woo only during the broadcast time, and after the broadcast ends, the price will revert to the regular price.
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The first product to be broadcast at 10 a.m. on the 18th is the new product 'Jaigle Seven.' The product, normally priced at 149,000 KRW, will be sold at the price negotiated by Kim Jae-woo. The 'Wonder Sale Price' will be revealed as soon as the broadcast starts. Ha Song, Vice President of Wemakeprice, said, "We plan to present various media content that can cover everything from A to Z about the products," adding, "Especially, the first project will be more meaningful and entertaining content by revealing the process of how Wemakeprice’s core special prices are created."
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