Lotte Homeshopping Launches 63 New Spring Products from 23 Brands
[Asia Economy Reporter Seungjin Lee] Lotte Homeshopping announced on the 17th that from the 18th of this month to the 1st of next month, it will showcase 63 new products from 23 popular fashion brands including Georges Lesh and Daniel Este.
Lotte Homeshopping focused on presenting highly versatile products based on a fashion differentiation strategy emphasizing premium materials and reasonable prices through the 'Spring Fashion is Lotte' exhibition. As preference for home shopping fashion rapidly increases, the plan is to lead the industry and present this spring's trends by intensively selling new products in a short period with an emphasis on luxury, practicality, and price competitiveness.
In particular, it will accelerate fashion differentiation by exclusively launching the New York designer brand ‘Derek Lam’. During the event period, new products will be introduced daily during the prime time slots with the highest viewership ratings (8 AM and 8 PM to 11 PM). Veteran fashion hosts with over 10 years of experience, such as Lee Sujeong and Lee Eunyoung, will take the lead.
This spring’s new fashion products from Lotte Homeshopping are characterized by expanding practical items that combine completely different designs and styles rather than sets of the same design with only color variations, such as jackets, pants, and skirts that can be used in various ways with a single purchase.
Meanwhile, besides ‘Derek Lam’, Lotte Homeshopping plans to sequentially launch New York designer brand ‘Jill by Jill Stuart’ and French fashion brand ‘Black Martin Sitbon’, further strengthening its position as a leading fashion channel.
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Kang Jaejun, head of Lotte Homeshopping’s fashion division, said, "We aim to present this spring’s fashion trends by focusing on new fashion products that combine premium materials with practicality," adding, "As trust in the quality of home shopping fashion has increased to rival offline channels such as department stores, we plan to meet customer needs by offering even higher-quality products.”
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