Gwangju City Accelerates Branding and Commercialization of Gwangju Jumeokbap

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 16th that ‘Bob Concert,’ the first Gwangju Jumeokbap specialty store, has recently started full-scale operations.

Located near the National Asia Culture Center, ‘Bob Concert’ offers 16 types of jumeokbap (rice ball) menus including the 5180 Jumeokbap Set, as well as various side dishes such as Chadolbagi Pyeonbaekjjim (steamed beef brisket in cypress), Bulgogi Ttukbaegi (beef stew in earthenware pot), and Haemuljjim (steamed seafood).

The signature menu, the 5180 Jumeokbap Set, features two types of jumeokbap randomly selected daily, along with Gwangju’s representative dishes such as fried lettuce, anchovy noodles, tteokbokki, and salad, offering a generous and diverse taste of Gwangju.

Notably, the price is set at 5,180 KRW (excluding VAT) to honor the spirit of the May 18 Democratic Movement.

Additionally, customers can enjoy 16 types of jumeokbap menus including Mudeungsan Wild Vegetable Jumeokbap, Nakji Bokkeum Jumeokbap (stir-fried octopus rice ball) decorated as a snowman with jumeokbap and eggs, Flower Jumeokbap for sharing, and Donkatsu Jumeokbap tailored to children’s tastes.

Previously, Gwangju developed 11 expert recipes and 20 citizen-submitted recipes, distributing them to eight sales outlets where differentiated jumeokbap menus are being sold.

Lee Pyeong-hyung, Director of the Welfare and Health Bureau of the city, said, “We expect the Gwangju Jumeokbap specialty store to increase citizens’ interest in jumeokbap and showcase the taste and charm of Gwangju Jumeokbap.” He added, “Through the Gwangju Jumeokbap branding support project, we will develop various products and create storytelling to spread the spirit of the Gwangju community and enhance the status of Gwangju as a city of delicious food.”

This content was produced with the assistance of AI translation services.