'The Miracle of Korean Cinema' Enjoy Parasite Differently... An Event to Satisfy All Five Senses

[Asia Economy Reporter Cha Min-young] The film 'Parasite' has rewritten Korean film history by winning the Oscar for Best Picture, prompting the distribution industry to launch various commemorative events. These include selling bundled ingredients to make the 'Butchaesal Jjapaguri,' which became a hot topic from the movie, or offering discounts on products with names similar to director Bong Joon-ho. Events emphasizing experiential elements that allow customers to feel the lives of the families in the film have also attracted attention.

According to related industries on the 15th, convenience store GS25 is selling a limited quantity of 1,000 units of a special package on its official app 'My Fridge' shopping mall until the 18th. The package includes Han-kki Steak Butchaesal (150g), Sirloin (150g), Jjapagetti (1 pack), and Neoguri (1 pack) for 9,900 won. Seven other products, such as Maxbong Frank Sausage and Grape Bongbong 340ml, which have names similar to director Bong Joon-ho’s surname, are also being sold at a 30% discount.

At GS25 offline stores nationwide, a 1+1 event for Han-kki Steak Butchaesal (150g) and Sirloin (150g) will run until the 29th. From the 25th to the 29th, purchasing Jjapagetti and Neoguri instant noodles together will grant a 250 won discount, selling them for 1,600 won.

Yeouido Marriott One-Bed Suite Room

The Yeouido Marriott Hotel celebrated Parasite’s four Oscar wins by launching the 'Outside the Home is Dangerous' package. It was planned by Marriott International’s Marriott Executive Apartments brand to allow guests to directly experience fun elements from Parasite.

First, six cans of Filite beer, which the Ki-taek family enjoyed, were provided. The 'Oscar Table' includes Jjapaguri made with sirloin, which Mrs. Yeon-kyo ate after returning early from camping, and two bottles of VOSS water that Ki-jung drank while enjoying the spa. A Jjapaguri recipe sheet and a set of toiletries needed for hotel stays are also provided. A retro game console with over 620 mini-games is available for rent.

Emart held a Parasite celebration event using social networking services (SNS) for three days from the 10th to the 12th. They posted a video of sirloin Jjapaguri and invited people to leave congratulatory messages for the film Parasite on Instagram and Facebook. Winners were selected by lottery to receive a 10,000 won Emart gift certificate as a prize.

A GS25 official said, "We prepared this promotion to commemorate our film’s monumental achievement at the world’s most prestigious film festival, raising Korea’s status." He added, "GS25 will continue to lead the industry and present events that bring fun, emotion, and joy to customers."

This content was produced with the assistance of AI translation services.