LG Uplus "Galaxy Z Flip Sold Out Online in 30 Minutes"

[Asia Economy Reporter Joeslgina] LG Uplus announced that the initial stock of Samsung Electronics' foldable smartphone Galaxy Z Flip, released on the 14th, was sold out within 30 minutes on its official online mall ‘U+Shop’.

At U+Shop, sales of the Galaxy Z Flip started at 8:50 AM, and even after the initial stock was sold out, second-round pre-orders are currently being accepted. Customers who apply for subscription after the sell-out will have their activation processed sequentially after securing the second batch of stock. The active online sales of premium smartphones are interpreted as a result of an increase in customers using online malls instead of visiting offline stores due to the impact of COVID-19.

An LG Uplus official explained, "According to the survey, the number of customers accessing U+Shop increased by about 10% starting from the 25th of last month, when COVID-19 began to spread in earnest."

The Galaxy Z Flip is a clamshell-type smartphone that folds up and down, and is Samsung Electronics' second foldable smartphone following the Galaxy Fold. It comes in two colors, ‘Mirror Purple’ and ‘Mirror Black’, with a retail price of 1.65 million KRW.

LG Uplus set the official subsidies as follows: ▲Data44 113,000 KRW ▲Data49 118,000 KRW ▲Data59 128,000 KRW ▲Data69 138,000 KRW ▲Data78 148,000 KRW ▲Data88 158,000 KRW ▲Data105 175,000 KRW.

LG Uplus will launch a new mobile phone loss and damage insurance product on the 20th. The newly introduced 'Fold Loss & Damage 190' compensates up to 1.9 million KRW by paying a 20% deductible in case of phone loss or damage, with a monthly premium of 7,700 KRW, which is the lowest in the industry relative to the coverage limit.

Additionally, together with Samsung Electronics, customers who newly subscribe by the 29th will receive a clutch bag and pouch, and those who subscribe by the end of March will get a coupon to purchase the wireless earphones Galaxy Buds Plus, worth 179,300 KRW, for 99,000 KRW. New subscribers to the Galaxy Z Flip by the 28th will be provided with a 4-month YouTube Premium service voucher. Customers subscribing through U+Shop will also receive various gifts such as wireless charging pads, car chargers, and portable batteries.

Namsoo Kim, Executive Director of Digital Business at LG Uplus, stated, “As the proportion of customers subscribing online is gradually increasing, we will discover online channel-specialized benefits for customers subscribing to premium smartphones like the Galaxy Z Flip.”

This content was produced with the assistance of AI translation services.