'Bong Joon-ho Effect' LG Hello, 'Parasite' VOD Views Surge 11 Times
[Asia Economy Reporter Koo Chae-eun] LG HelloVision announced on the 13th that VOD viewings of 'Parasite' on HelloTV increased 11 times on average per day compared to the previous month, fueled by director Bong Joon-ho's achievement of winning 4 Academy Awards.
VOD viewings of director Bong Joon-ho's previous works are also surging. VOD purchases of 'Snowpiercer' increased about 9.1 times, and viewings of the free 'Memories of Murder' rose about 4.7 times. VOD viewings of other Academy Award-winning films are also on the rise. 'Rocketman' increased about 9.1 times, 'Once Upon a Time in Hollywood' about 3.9 times, and 'Joker' doubled.
LG HelloVision analyzed that this increase in VOD sales is the result of movie fans' demand for rewatching combined with the special effect of 'Parasite's Academy Award wins and VOD discount promotions. They also expect this award to serve as a catalyst for the success of well-made films in the VOD market. Some of the VOD consumption demand, which has been focused on new releases and entertainment films, is expected to shift toward films centered on artistic quality.
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Since the 11th, LG HelloVision has set up a special section called 'Moments of Academy Glory.' The 'Parasite' VOD is being offered at a 30% discounted price. The 'Moments of Academy Glory' special section and the 'Parasite' VOD promotion will continue until the 23rd and can be found on the HelloTV home menu banner. Nam Kyung-sik, head of LG HelloVision's VOD Business Team, said, “We will continue to help customers easily enjoy content at home through special sections and promotions that reflect trends.”
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