Uniqlo Launches Wireless Bra 'Active Seamless'

[Asia Economy Reporter Yujin Cho] Global fashion brand Uniqlo announced on the 14th that it is strengthening its wireless bra line by newly launching the 'Wireless Bra Active Seamless' without sewing seams.

Uniqlo's wireless bras have led changes in the innerwear industry with designs that prioritize comfortable wear and natural beauty. This year, including the new product type Active, they are introducing five different lineups?Beauty Soft, Relax, Multiway, and others?that can be comfortably worn in various lifestyles.

The Beauty Light features a 3D bra cup that provides a perfect fit for breasts of various sizes. With radial cutting that enhances elasticity and a three-dimensional structure, the bra cup adjusts according to the shape of the breast. Considering the elasticity of each material, the length is adjusted in millimeter units, offering a snug fit without any discomfort.

In the Active lineup, the newly released Wireless Bra Active Seamless for this season eliminates side seams to minimize irritation on the skin, and the bra cups are detachable for easy washing. Like existing Active lineup products, it features a cross-strap design that provides more stable support for the breasts, making it suitable as sportswear as well.

Additionally, Uniqlo offers a variety of wireless bra lineups with different specifications to meet the changing needs of women’s diverse lifestyles. The Beauty Soft removes hooks and shoulder strap adjustment rings for a softer and more comfortable fit on the body, while the Relax lineup features a design that wraps around the chest and back for a lighter wearing experience.

Moreover, for women who often wear off-shoulder or halter neck styles, the Multiway lineup provides detachable shoulder straps that allow styling not only as a crossback but also as strapless or halter neck types.

A Uniqlo representative stated, “Under the LifeWear philosophy of ‘enriching everyday life through clothing,’ Uniqlo has contributed to spreading the trend of ‘body positivity’ and breaking stereotypes about innerwear by launching wireless bras focused on body comfort. We continue to research products to always provide excellent comfort even as breast sizes change throughout a woman’s life cycle.”

This content was produced with the assistance of AI translation services.