CU Partners with DB Insurance and Naver Financial to Launch 'If Your Car Insurance Expires'
[Asia Economy Reporter Seungjin Lee] CU announced on the 14th that it has partnered with DB Insurance and Naver Financial to launch a unique product linking cup noodles and car insurance called ‘Naechaboheom Mangi Ramyeon (Mangi Ramyeon)’.
Mangi Ramyeon is a limited edition product with 300,000 units available, created by changing the packaging of CU’s exclusive product 'The Better Jilla Ramyeon King Cup'. It was planned to promote DB Insurance’s main insurance product, car insurance.
By scanning the QR code on the cup noodle lid, customers can calculate the direct car insurance premium from DB Insurance and receive 10,000 Naver N Pay points, which can be used like cash on Naver Shopping. They can also receive a gifticon exchangeable for Mangi Ramyeon (limited to the first 2,000 customers).
If the customer completes the subscription through this route, an additional 20,000 N Pay points will be provided.
DB Insurance expects that simply displaying this product at over 13,000 CU stores nationwide will effectively promote car insurance to its key target audience.
Naver will promote the launch of Mangi Ramyeon through online banner ads and other channels.
While the financial industry previously partnered with convenience stores mainly for services like small change accumulation and cash withdrawal, recently they have been reaching out to convenience stores as channels for product promotion.
This is because convenience stores, frequented mainly by consumers in their 20s to 40s, provide a friendly and effective way to expose brands to customers.
Last November, BGF Retail and DGB Daegu Bank partnered for the first time in the industry to sell savings products through CU’s membership application ‘Pocket CU’.
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Jung Hantak, MD of BGF Retail, said, “This product was planned to offer customers a unique experience and practical benefits through an unusual collaboration between a convenience store and an insurance company that has not been seen before.” He added, “Going forward, CU will continue to strengthen its differentiated product competitiveness through unique collaborations that transcend industry boundaries.”
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