Delivery Hero Appoints Sojung Kim as Head of New Business Division

E-commerce Expert Formerly of eBay Korea

Sojung Kim, Head of New Business Division, Delivery Hero Korea

[Asia Economy Reporter Kim Cheol-hyun] Delivery Hero Korea (CEO Kang Shin-bong), which operates delivery applications Yogiyo, Baedal Tong, and Foodfly, announced on the 13th that it has recruited Kim So-jung, former head of eBay Korea, to expand its new business sector.

Kim So-jung, head of the new business division, is an e-commerce expert who has worked across online and offline retail, starting from E-Land Retail to Samsung C&T and eBay Korea. In particular, she joined eBay Korea in 2003, served as head of sales and brand management, and after the acquisition of Gmarket, led various businesses to create integrated synergies, achieving results as head of marketing, advertising, and new business divisions. She was also the first female executive at eBay Korea.

Going forward, Kim will lead Delivery Hero Korea's new business to provide customers with diverse and meaningful ordering experiences through synergy with the current delivery services. Delivery Hero Korea plans to expand its kitchen and mart new businesses following Kim’s recruitment. Especially, through the expansion of the mart new business, it will accelerate the discovery of new delivery service areas, with the business scheduled to launch in the second half of this year. The current strategy to expand partnerships with convenience stores, supermarkets, and others, which Yogiyo is pursuing, will be maintained.

Kim said, "I want to contribute to the future growth of Delivery Hero Korea by creating and leading businesses that can generate synergy with food delivery based on diverse customer needs." CEO Kang Shin-bong said, "With her extensive experience and diversified perspective on business, she will discover business opportunities that will become the next growth engine for Delivery Hero Korea, enabling us to offer consumers more diverse ordering experiences."

This content was produced with the assistance of AI translation services.