LG Hausys Accelerates Targeting of Hotel Interior Market

[Asia Economy Reporter Hwang Yoon-joo] LG Hausys is accelerating its penetration into the hotel interior market by participating in the '2020 Hotel Fair.'

LG Hausys announced that it is showcasing hotel interior materials such as commercial space flooring and wallpaper at the '2020 Hotel Fair,' a hotel industry specialized exhibition held at COEX, Seoul, from the 12th to the 14th.

At this exhibition, LG Hausys displayed premium products suitable for hotel interiors, considered among the finest commercial spaces, including tile flooring such as 'Econo Plus,' 'Prestige,' and 'Zia Maru Style,' as well as semi-noncombustible and flame-retardant wallpaper, and deck flooring like 'Wozen Real Easy.'

In particular, the 'Prestige' flooring, popular for hotel spaces due to its luxurious design, strong durability, and ease of installation, and the flame-retardant wallpaper, which is mandatorily used in specific fire safety target buildings such as hotels, are attracting significant attention from visitors.

Additionally, during the exhibition period, LG Hausys invited about 50 hotel industry professionals, designers, and interior experts to hold seminars introducing the latest interior trends and the company's products, actively pursuing new customer acquisition.

Park Gwi-bong, Executive Director of LG Hausys Decorative Materials Division, stated, "In commercial spaces such as hotels, storytelling that delivers experiences through space and the use of differentiated interior finishing materials that can attract customers are becoming increasingly important. We will continue to introduce LG Hausys' uniquely differentiated premium products and expand our influence in the hotel interior market."

This content was produced with the assistance of AI translation services.