CJ Freshway to Serve 60,000 Portions of 'Jjapaguri' in Cafeterias

[Asia Economy Reporter Choi Saeng-hye] 'Jjapaguri,' which gained attention after appearing in the Oscar-winning film Parasite, which took home four awards at the 92nd Academy Awards, has now appeared on group meal menus.

CJ Freshway announced on the 13th that to celebrate Parasite's Academy Award win, it will sequentially offer a special 'Jjapaguri' dish at all cafeterias it operates, including those in CJ Group affiliates.

The initiative began at the CJ ENM cafeteria, the investor and distributor of Parasite. On the day after the Academy Awards, the 11th, CJ Freshway prepared 600 servings of the special Jjapaguri dish for lunch. The lunch was met with enthusiastic responses from employees for its clever menu composition, and all servings were gone within 30 minutes of distribution.

Following this, on the 13th, CJ Freshway will serve 600 portions of the 'Jjapaguri special' at the cafeteria located in the CJ CheilJedang Center in Ssangnim-dong, Jung-gu, Seoul.

Jjapaguri is a dish made by mixing the noodles and soup bases of Nongshim's 'Jjapaghetti' and 'Neoguri.' In the film Parasite, it was served with Korean beef sirloin, symbolizing class disparity. Thanks to Parasite's success, the recipe for Jjapaguri has gained popularity not only domestically but also internationally.

CJ Freshway will serve the dish with beef sirloin, just like in the movie, and peaches?which played a decisive role in the film by replacing the former housekeeper and allowing the Kim family to move in?will be used as a dessert menu item.

Within this month, CJ Freshway plans to sequentially offer Jjapaguri as a special dish at all cafeterias of CJ Group and its affiliates, as well as at about 300 offices and industrial sites under its management. This amounts to a total of 60,000 servings in terms of the number of meals.

A CJ Freshway group meal headquarters official said, "We prepared this special dish to share the great achievement of winning four Academy Awards with the customers using our cafeterias," adding, "We will continue to strive to bring vitality to mealtimes through various events."

This content was produced with the assistance of AI translation services.