The 'Parasite' Craze Continues at Convenience Stores... 'Jjapaguri' Sales Increase by 61.6%

[Asia Economy Reporter Seungjin Lee] As the movie 'Parasite' swept the Academy Awards, the number of people looking for products featured in the film at convenience stores has greatly increased.

On the 13th, GS25 analyzed sales for the two days of the 10th and 11th, immediately following the Academy Awards ceremony, and found that sales of Neoguri and Chapagetti instant noodles in bags increased by 61.1% compared to the previous year, 22.5% compared to the previous month, and 16.7% compared to the previous week during the same period.

Not only bagged noodles, but sales of Chapagetti and Neoguri cup noodles also rose by 33.7% year-on-year, 10.9% month-on-month, and 10.8% week-on-week during the same period. Sales of the 500ml Filite beer featured in the movie also enjoyed a boost, increasing by 21.4% year-on-year, 15.7% month-on-month, and 13.6% week-on-week, benefiting from the awards ceremony effect.

In response, GS25 is conducting various events to continue the popularity of 'K-Cinema.'

From the 14th to the 18th, GS25’s official application 'My Fridge' shopping mall will sell a special package product allowing customers to make the hot issue item from the movie, 'Chapa-guri with Flank Steak,' composed of 'One Meal Steak Flank Steak (150g), Sirloin (150g), Chapagetti (1 pack), and Neoguri (1 pack),' limited to 1,000 units at a special price of 9,900 KRW.

Inspired by director Bong Joon-ho’s surname from 'Parasite,' GS25 is simultaneously offering a 30% discount on seven products containing the syllable 'Bong,' including 'Maxbong Frank Sausage' and 'Grape Bongbong (340ml).'

Additionally, from the 19th to the 29th, GS25 offline stores nationwide will hold a 1+1 event on One Meal Steak Flank Steak (150g) and Sirloin (150g). From the 25th to the 29th, customers purchasing Chapagetti and Neoguri bagged noodles together will receive a 250 KRW discount.

A GS25 representative said, “We prepared this promotion to commemorate our film’s monumental achievement at the world’s most prestigious film festival, elevating South Korea’s status,” and added, “GS25 will continue to lead the industry and present events that bring fun, emotion, and joy to our customers.”

This content was produced with the assistance of AI translation services.