Tmon's Free Shipping via Time Commerce Increases 7 Times Compared to 5 Years Ago

[Asia Economy Reporter Moon Hyewon] TMON announced on the 13th that the number of deals (products) with free shipping benefits has increased more than sevenfold in the past five years this year. TMON explained that this is thanks to the ‘Time Commerce’ strategy, which was first introduced in domestic mobile commerce.

According to TMON, the sales proportion of free shipping deals, which customers can purchase without worrying about shipping fees, increased significantly from 48% in 2015 to 90% this year during the recent period (January 1 to February 10). During the same period, the number of customers purchasing free shipping deals also increased more than fourfold.

TMON established the concept of Time Commerce by launching ‘Time Attack,’ a limited-time sale by time slot, in December 2018. Since then, it has sold special-priced products through minute-based stores such as ‘10-Minute Attack,’ which is presented for 10 minutes every morning at 10 a.m., and second-based stores like ‘100-Second Attack,’ where payment must be completed within just 100 seconds. Currently, TMON operates 35 Time Commerce stores.

TMON’s Time Commerce stores offer free shipping on all products and follow a uniform price policy with no price differences by option. Therefore, customers do not need to worry about shipping fees when purchasing Time Commerce deals, and the convenience of purchase has greatly increased as the representative price initially introduced is the same across all options, TMON reported.

For example, in the 10-Minute Attack, 105,000 plums were sold in just 10 minutes, receiving official certification from the Korea Records Institute as the shortest time and highest sales record in online shopping mall history. There have also been cases where hourly sales reached hundreds of millions of won, such as at Hills Five Pension in Gangneung and the kids’ cafe Jackson Nines.

Lee Jinwon, CEO of TMON, said, “As Time Commerce has successfully settled, the number of customers using TMON, which offers overwhelming price competitiveness and free shipping, is greatly increasing. We will continue to diversify Time Commerce stores and strengthen customer benefits such as free shipping to provide explosive sales to partners and differentiated services to customers.”

This content was produced with the assistance of AI translation services.