Primera Launches 'Mild Calming Line' for Pets
[Asia Economy Reporter Yujin Cho] Amorepacific's clean beauty brand Primera has newly launched two types of mild, neutral, low-irritant pet-exclusive shampoos under the 'Mild Calming' line for companion animals.
The Mild Calming line is the first product introduced by Primera, which pursues clean beauty, in response to the growing pet market trend.
Natural surfactant ingredients help provide gentle cleansing, and even after washing, the fur is kept moist and glossy without tangling. The neutral formulation gently cares for the delicate skin and fur of pets.
The 'Mild Calming Liquid Shampoo for Dogs' and 'Mild Calming Bubble Shampoo for Cats' exclude 10 ingredients such as animal-derived ingredients, silicone oil, mineral oil, and sulfate surfactants, and have completed alternative tests for mucous membrane irritation.
The products are available at Primera stores in department stores nationwide, flagship stores, Amorepacific counselors, Amorepacific Mall (online), and domestic duty-free shops.
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