Samsung Card AI-Based 'Chatbot Saem' Wins Germany's 'iF Design Award'

Winner of the Grand Prize in the Communication Category at the 2020 Germany 'iF Design Award'

[Asia Economy Reporter Ki Ha-young] Samsung Card announced on the 12th that its AI-based chatbot 'Chatbot Saem' won the main prize in the 'Communication' category at the German International Forum (iF) Design Award.

Started in 1953, the German iF Design Award is considered one of the world's top three design awards alongside the American IDEA and Germany's Red Dot Design Award. This year, over 7,300 entries competed for the iF Design Award.

Chatbot Saem is an AI-based conversational chatbot service that helps customers easily and conveniently handle various tasks on PC and mobile websites and applications (apps). In particular, Samsung Card optimized 'Chatbot Saem' by applying the 'Atomic Design System' to understand the intent of customer inquiries and provide clear and intuitive responses.

Atomic Design is a system that categorizes various information types to provide customers with consistent responses. When new information is added to 'Chatbot Saem' through learning, it is automatically categorized into predefined patterns, enhancing efficiency.

The Chatbot Saem character provides feedback to customers with appropriate actions and expressions according to the situation, creating a sense of friendliness. This 'Chatbot Saem' received praise for delivering an advanced customer experience through intuitive and effective design.

A Samsung Card official stated, "We will continuously upgrade the design of Chatbot Saem, which enables more diverse and advanced task processing through learning," adding, "We expect this will allow customers to handle tasks more easily and conveniently."

This content was produced with the assistance of AI translation services.