CJ Foodville Tous Les Jours, Cheese Bangatgan Sells 300,000 Units in One Month After Launch

[Asia Economy Reporter Lee Seon-ae] Tous Les Jours, operated by CJ Foodville, is experiencing a golden era of hit products.

On the 12th, Tous Les Jours announced that its ‘Cheese Bangatgan’ surpassed 300,000 units sold within a month of its launch. It is gaining huge popularity, with sales about five times higher than other new products released simultaneously in January.

The key factor in its popularity is undoubtedly the ‘taste’ quality. ‘Cheese Bangatgan’ is a New Year’s product developed by Tous Les Jours to reinterpret the popular Korean snack hotteok for the younger generation by incorporating ‘cheese.’ The dough is made with cheddar and parmesan cheese to create a chewy texture like rice cake, and it is filled with savory and sweet cream cheese. Unlike regular hotteok, which has honey inside, this product is coated with honey on the outside, earning it the nickname ‘Gatkkul Sokchi’ (honey outside, cheese inside). The product name ‘Bangatgan,’ reflecting the newtro trend, and the reasonable price of 1,100 KRW per piece are also factors contributing to high customer satisfaction.

The sweet honey-coated hotteok combined with the salty taste of various cheeses creates a ‘sweet and salty’ charm, and ‘Cheese Bangatgan’ has rapidly increased in sales through word of mouth since its launch. It is especially popular on Instagram, where over 230 product certification posts were created in January alone.

Recently, Tous Les Jours has been recognized for its quality competitiveness by producing a series of hit products. The ‘Frozen 2 Cake,’ released at the end of last year, recorded the highest sales in the shortest period among all cakes ever released, causing a shortage. Recently, the ‘Real Brownie’ made a comeback on the popularity charts after 10 years with its sweet and fudgy taste. The follow-up product, ‘Cheese Brownie,’ has surpassed the sales of the Real Brownie and, along with ‘Cheese Bangatgan,’ is receiving great love as a ‘Tous Les Jours Cheese New Product.’ Other products like ‘Chestnut-filled Mammoth’ and ‘Whole Milk Bread’ have also set record-breaking sales, joining the lineup of hit products.

A Tous Les Jours representative said, “We are constantly focusing on research and development to prioritize quality and deliver product quality beyond customer needs. We are very pleased to have our taste quality recognized by customers, and to repay their love, we will continue to develop and introduce excellent products following the Frozen 2 Cake and Real Brownie.”

This content was produced with the assistance of AI translation services.