Mirae Asset Global Investments Wins Asia Design Prize for 'Smart Leaflet'

[Asia Economy Reporter Song Hwajeong] Mirae Asset Global Investments announced on the 12th that its Smart Leaflet was selected as a WINNER at the international design competition, the 2020 Asia Design Prize.

The Smart Leaflet is a mobile-optimized fund guide that allows users to check fund information anytime and anywhere via text messages or mobile messengers without visiting sales branches. It was recognized for enhancing convenience by being produced mainly with illustrative images through a highly consistent and complete brand identity, making it easy and enjoyable for customers to understand at their level.

The Asia Design Prize is an international competition open to designers worldwide, including professionals and students from companies, design institutions, and studios. This year, 2,340 works from 38 countries were submitted, and 43 professors and designers from 10 countries judged the entries, selecting the top 10% as winners.

Mirae Asset Global Investments has been leading the industry in producing Smart Leaflets since 2017. They are mainly delivered to branch employees and customers through sales channels. A feature was set up to allow direct phone connection to the asset management company’s customer support center for those who wish to consult.

Kim Miseop, President of Mirae Asset Global Investments, said, “Mirae Asset has been striving to provide various investment information tailored to customers’ perspectives, and the Smart Leaflet is part of that effort. We will continue to work hard to offer various means, such as web seminars, to serve as fund guides.”

This content was produced with the assistance of AI translation services.