Bov, Spring Collection 'V Forest' Launch
[Asia Economy Reporter Yujin Cho] Shinsegae International's own women's clothing brand VOV has launched its spring collection more than a month early to capture the hearts of women.
VOV's 2020 spring collection "V Forest" consists of 16 items reflecting the lifestyle of women in their 20s and 30s who enjoy a leisurely life moving between the city and nature.
The season's main product, the layered pleated hood dress, is a set composed of a long hood and a pleated dress. It features a two-way design that can be worn separately or together, combining practicality. A reversible bucket hat that can be worn inside out according to style was also released.
Lettering graphic leggings, sweatshirts, and T-shirts emphasizing activity are designed with a relaxed fit to be comfortably worn like sportswear in daily life.
Along with the collection launch, VOV released a fashion photo shoot set against a blue forest background that gives a fresh and clean feeling just by looking at it.
In line with the concept of this spring collection for women who consume nature within the city, products in soft pastel colors harmonizing with the forest catch the eye.
A Shinsegae International VOV representative said, "This collection will brighten up the dull winter wardrobe with point designs and bright colors that can capture the excited hearts of women in early spring weather."
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VOV's new spring collection products can be found at VOV stores nationwide and Shinsegae International's official online mall S.I.Village.
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