Namhae Coast Guard, Creating a Safe Sea through Communication and Empathy

Establishment of the '2020 Communication Strategy' for Tangible Public Outcomes

A view of Namhae Maritime Police Agency

[Asia Economy Yeongnam Reporting Headquarters Reporter Yoon Yoseop] The Namhae Maritime Police Agency has embarked on establishing a communication strategy for 2020 aimed at delivering results that the public can truly feel.

On the 6th, the Namhae Maritime Police Agency announced the '2020 Communication Strategy Establishment Plan' and revealed on the 10th that it plans to begin full-scale implementation starting next month. This year, the agency intends to accelerate communication with the public to create a safer sea that citizens can experience firsthand.

While actively promoting various maritime safety policies pursued by the maritime police, the agency aims to create maritime environments that reflect the public’s opinions by listening attentively to their voices.

First, the Namhae Maritime Police Agency plans to expand opportunities for the public to directly visit and experience maritime police work sites, which are usually difficult to access. Policy tours, which were mainly conducted during daytime hours, will be expanded to include both daytime and nighttime sessions, and the tour locations will diversify beyond patrol vessels to include police substations, aviation units, and Vessel Traffic Service (VTS) centers.

It is expected that the public will gain an easier understanding of the diverse activities of the maritime police across land, sea, and air, as well as the challenges encountered in the vast maritime environment.

Starting this year, press briefings will also be expanded, and regular policy explanation sessions will be held for each department. The maritime safety campaign, which received high public response last year, will be further invigorated. The campaign video distribution will increase, focusing on school broadcasts in elementary, middle, and high schools, as well as large screens in major buildings, and promotional booths linked to local festivals will be operated to actively spread maritime safety culture.

Promotion through social networking services (SNS) will also be strengthened. Various online events linked to offline activities will encourage voluntary public participation, and Instagram TV will be utilized to provide vivid maritime safety content.

Park Jeong-hyung, Public Relations Officer of the Namhae Maritime Police Agency, said, “This year, we will expand opportunities and touchpoints for communication to listen to and collect the public’s thoughts,” adding, “By broadly listening to diverse voices from accredited reporters, the Public Communication Committee, and online platforms, we will strive to implement policies that resonate with the public.”

This content was produced with the assistance of AI translation services.