Market Kurly Launches 'Kurlis Animal Welfare Milk'
[Asia Economy Reporter Seungjin Lee] The grocery shopping app Market Kurly announced on the 10th that it has launched ‘Cully’s Animal Welfare Milk’.
The newly released ‘Cully’s Animal Welfare Milk’ differs from conventional milk, which is difficult to verify freshness because it only indicates the manufacturing date after being transported from the farm to the factory for pasteurization. For the first time in Korea, it displays the milking date, allowing consumers to immediately check freshness. In particular, if ordered on milking days?Monday, Wednesday, and Friday?Cully’s Animal Welfare Milk can be delivered within 24 hours after milking.
As of last month, ‘Cully’s Animal Welfare Milk’ is produced at two Market Kurly designated farms certified for antibiotic-free and HACCP facilities, among 12 animal welfare-certified dairy farms nationwide. The milk is freshly drawn from cows raised naturally on fiber-rich feed such as grass and hay, characterized by a rich and savory taste with a smooth throat feel and a lingering aroma.
The specific standards Market Kurly applied to the animal welfare milk include ▲guaranteeing at least 33㎡ of activity space per cow ▲safely milking milk from cows raised on grass at designated farms ▲maintaining consistent quality ▲delivering fresh milk to customers’ doorsteps within 24 hours from milking.
Meanwhile, Market Kurly’s private brand ‘Cully’s’ embodies Kurly’s values of creating valuable products for both producers and customers and seeking sustainable distribution. Through ‘Cully’s,’ Market Kurly plans to offer reliable quality products at optimal prices that satisfy both partner profits and customer satisfaction. Kurly intends to continue expanding the Cully’s product line beyond this milk.
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Kim Seul-ah, CEO of Market Kurly, said, “‘Cully’s Animal Welfare Milk’ is the result of thoughtful discussions with producers and partners about ‘what kind of milk customers want.’ We hope that every customer enjoys a fresh day with a glass of Cully’s Animal Welfare Milk, which reflects the commitment of our partners and Kurly to provide the freshest milk daily by recording the milking date.”
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