CJ O Shopping Launches New Spring Fashion Collection

[Asia Economy Reporter Lim Hye-sun] CJ ENM O Shopping Division announced on the 10th that it will officially launch new spring season fashion products from mid-month. As trends change rapidly and consumer preferences diversify, CJ ENM plans to expand a variety of fashion products centered on exclusive fashion brands.

Among the new spring products, there are many casual style daily looks. The knit cardigan and pullover set from ‘VW Vera Wang’ feature a basic design that is easy to coordinate with everyday wear. A ‘Yoga Package’ set including a safari jumper, top, leggings, and short pants is also scheduled to be released around mid-March. CJ O Shopping has scheduled two broadcasts on the 13th, morning and afternoon, to launch VW Vera Wang’s new products. ‘Edge (A+G)’ introduced daily wear-focused products earlier this month on the 1st. During the launch broadcast, lettering pullovers and poncho hood pullovers were sold, achieving 3 billion KRW in orders within about two hours.

This season, patterned jackets such as check and tweed are also popular. The check-patterned cape half coat broadcast by ‘Edge’ on CJ O Shopping on the 1st and 4th sold 20,000 units during a total of 40 minutes of airtime. The suit set product from ‘Celeb Shop Edition’ also includes one jacket with a check design among its two-jacket configurations.

In addition, men’s and sports brands will also launch new spring products. The men’s clothing brand ‘Daniel Cremieux’ will sequentially introduce suede bomber jackets, knit zip-up shirts, mac coats, and suit sets starting from the end of this month.

This content was produced with the assistance of AI translation services.