Whiskey Ballantine's Temporarily Postpones Brand Experience Zone Amid Concerns Over 'Novel Coronavirus' Infection Spread
[Asia Economy Reporter Choi Saeng-hye] Pernod Ricard Korea's premium Scotch whisky brand Ballantine's announced on the 7th that it will temporarily postpone the operation of the 'Entering the Slowness of Time' campaign brand experience zone, which was scheduled to be held next month.
Previously, Ballantine's planned to showcase a differentiated brand experience campaign brand experience zone combining the world's first aesthetics of the slowness of time with whisky tasting for five days from the 5th to the 9th of next month at Monaco Space in Seoul. However, as part of preventive measures to curb the spread of the novel coronavirus infection, the planned schedule has been temporarily postponed.
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A Ballantine's representative said, "This decision is a proactive measure to prioritize the safety of consumers visiting the event venue, and after in-depth discussions, we decided to temporarily postpone it. We ask for your understanding for the confusion caused by the sudden postponement of the event, and we will re-announce the schedule once it is confirmed."
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