NH Nonghyup Card President Shin In-sik: "Digital Transformation is an Essential Task for Future Survival"

Stepwise Strategy Development and New Technology Adoption for Card DT

NH Nonghyup Card held the 1st Card Digital Strategy Meeting of 2020 on the 6th at the NH Nonghyup Bank New Building Medium Conference Room in Jung-gu, Seoul.

[Asia Economy Reporter Ki Ha-young] "As the market environment rapidly changes, digital transformation has become an essential task for future survival, not just an issue for the card business."

Shin In-sik, CEO of NH Nonghyup Card, stated this at the 1st Card Digital Strategy Council in 2020, urging, "To achieve successful digital transformation, we must foster consensus among all employees and ensure organic cooperation in our work."

NH Nonghyup Card established the Card Digital Strategy Council last year to drive digital innovation momentum. They are pursuing a mid- to long-term roadmap, including strengthening new business capabilities based on digital technology.

At the council meeting held yesterday in the new building conference room of NH Nonghyup Bank, key initiatives were reviewed and core tasks discussed, along with examining the establishment of a close collaboration system and new technology innovation strategies. This year's main tasks include ▲supporting efficient digital transformation projects ▲proactively responding to policy and market changes ▲advancing core infrastructure ▲expanding company-wide RPA operations ▲and continuously discovering new growth engines.

In particular, with the passage of the Three Data Acts expected to bring market changes, they plan to promote data-based personalized marketing and accelerate the development of digital channels centered on mobile.

This content was produced with the assistance of AI translation services.