Orion Signs Official Sponsorship Agreement with Korea Bodybuilding Association for 'Dr. You Protein Bar'
Dr. U Protein Bar Sponsorship... Consume Protein Equivalent to 2 Eggs with Just One Bar
Surpassed 10 Million Units Sold Since Launch in March Last Year
[Asia Economy Reporter Lee Seon-ae] Orion announced on the 6th that it has signed an official sponsorship agreement with the Korea Bodybuilding Association and will sponsor the ‘Dr. You Protein Bar’ at official competitions held by the association this year.
Founded in 1987, the Korea Bodybuilding Association is the only bodybuilding association officially recognized by the Korea Sports Council. It organizes major domestic bodybuilding competitions such as ‘Mr. and Ms. Korea,’ the largest bodybuilding competition in Korea, as well as the ‘National Fitness Championship’ and ‘High School and University Bodybuilding Competitions.’ Orion plans to support competitions hosted by the Korea Bodybuilding Association and conduct various promotional events targeting association members.
Launched in March last year, the Dr. You Protein Bar contains 12g of protein, equivalent to two eggs, in just one bar. It is enriched with superfoods like lentils and nuts such as almonds and peanuts, enhancing both taste and nutritional value, making it very popular among health and home training enthusiasts. Members of the Bodybuilding Association who have consumed the product praised it, saying, “Unlike existing protein products, it tastes good,” and “It contains a high amount of protein but is not dry, so it’s easy to eat.” Riding on this popularity, the product surpassed 10 million units in cumulative sales within 10 months of its launch.
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An Orion official said, “As interest in health increases and the number of health and home training enthusiasts grows, we saw this as a great opportunity to promote a protein bar that is good to eat before and after exercise, which led to this sponsorship. We will strengthen various marketing activities targeting lifestyle sports to lead the protein bar market.”
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