Samsung Electronics Wins 61 iF Design Awards Including 'Bespoke Gold Award'

Total of 61 Awards Including 34 in Product Categories Such as TV, Home Appliances, and Smartphones
Customized Refrigerator 'Bespoke' and Lifestyle TV 'The Sero' Win Gold Awards

Samsung Electronics Customized Refrigerator 'Bespoke'

[Asia Economy Reporter Changhwan Lee] Samsung Electronics announced on the 5th that it received a total of 61 awards, including two Gold Awards, at Germany's international design competition 'iF Design Award 2020.'

Started in 1953 under the auspices of the International Forum in Germany, the 'iF Design Award 2020' comprehensively evaluates design, innovation, and functionality across seven categories: product, packaging, communication, concept, service design, interior, and architecture.

This year, Samsung Electronics received a total of 34 awards in the product category, including Gold Awards for the customized refrigerator 'BESPOKE' and the lifestyle TV 'The Sero'; 8 awards in the concept category; 17 awards in the communication category; and 2 awards in the packaging category.

In the product category, the customized refrigerator 'BESPOKE' won a Gold Award for its modular design that allows users to freely configure desired colors, materials, and refrigerator types according to their lifestyle and preferences.

The lifestyle TV 'The Sero' also won a Gold Award for its rotation design that easily switches from vertical to horizontal screen, optimizing mobile content for enjoyment on a large screen.

Other awardees include the foldable smartphone 'Galaxy Fold,' which offers a new experience of folding and unfolding; the 'Galaxy Watch Active2,' which provides a larger screen by applying a digital bezel; the 'Samsung Space Monitor,' which features a clamp-type stand design that allows flexible use of desk space; and the 'AirDresser,' which employs a front mirror with gradient application to beautifully enhance both clothing care and space.

In the concept category, eight designs were awarded, including the next-generation wearable robot 'GEMS' that helps people with rehabilitation and balanced walking in daily life, and 'Device Sync,' which uses object recognition technology on smartphones to facilitate easy connection between devices.

Samsung Electronics Lifestyle TV 'The Sero'

In the communication category, 17 designs were awarded, including the 'Foldable UX (User Experience)' of the 'Galaxy Fold,' which provides seamless usability between the cover display and main display; the 'Air Conditioner UX,' which emotionally delivers necessary information to users using lighting colors and movements; the 'Samsung Flip UX,' which offers intuitive usability as if using an analog flip chart; and the '2019 Milan Furniture Fair' exhibition, which reexamined Samsung Electronics' design philosophy under the theme of 'Resonance.'

In the packaging category, two designs were awarded: the 'Galaxy Fold Package,' which newly expresses the Galaxy logo symbolically highlighting the characteristics of foldable products; and the eco-friendly package 'Galaxy Note10/10+ Package,' which reduces unnecessary packaging elements and uses eco-friendly pulp molds.

Lee Dontae, Vice President and Head of Samsung Electronics Design Management Center, said, "Samsung Electronics has proposed new lifestyles based on insights that reflect the times and envision the future. We will continue to strive to provide experiences and values that customers desire through innovative technology and Samsung Electronics' differentiated design."

This content was produced with the assistance of AI translation services.