Top Speed 291km/h... SUV 'DBX' with Sports Car DNA Launched in Korea

[Asia Economy Reporter Kiho Sung] British supercar brand Aston Martin has unveiled its first sports utility vehicle (SUV), the ‘DBX’, for the first time in Korea. Earlier, Genesis launched the GV80 earlier this year, and European premium brands are also introducing new models, making the luxury SUV market competition even more intense.

Lee Tae-heung, CEO of Aston Martin Seoul, the official importer of Aston Martin, said at a media unveiling held on the 5th at Banyan Tree Club & Spa Seoul, "The DBX is a strategic model that will take responsibility for Aston Martin’s future by combining the dignity of a luxury SUV with the dynamism of a sports car, and we expect it to be a new turning point in the domestic luxury SUV competition." He added, "The unveiling of the DBX will serve as a starting line for Aston Martin to launch aggressive marketing and services across the brand in Korea."

The DBX is Aston Martin’s first SUV and was planned as a core element of the future strategy program named the ‘Second Century Plan’. Development began with a virtual model in 2015 and was born through extensive ergonomic and demographic research.

In particular, the sports car DNA was incorporated in various ways to match the reputation of the Aston Martin brand. The body applies the adhesive aluminum technology, which Aston Martin leads in development, in the same way as sports cars. Through a sturdy yet lightweight body, the DBX’s fastback design is realized, featuring a sleek silhouette that visually completes the weight distribution of a sports car.

The long wheelbase of 3060mm, suitable for an SUV, and the seat position befitting the sports car DNA are also notable features. To determine the seat position, extensive ergonomic, statistical, and advisory group research was conducted over six months, showing the meticulous effort involved.

The DBX is equipped with the latest upgraded version of the 4-liter twin-turbo V8 engine applied in the Vantage and DB11. It delivers powerful performance with a maximum output of 550 horsepower and a maximum torque of 700Nm, achieving a top speed of 291 km/h.

The DBX is a 5-seater daily SUV vehicle highly suitable for various lifestyles. With 632 liters of cargo space and 40:20:40 split-folding rear seats, the DBX offers the best interior and cargo space in its class. It maximizes practicality by accommodating various luggage such as travel bags, golf bags, and ski equipment. The air suspension can raise the ground clearance by up to 45mm or lower it by up to 50mm, allowing adjustments for on- and off-road conditions, boarding and unloading, and various environments.

The domestic selling price of the DBX is 248 million KRW including VAT, and all units are produced at the DBX-dedicated facility of Aston Martin’s second plant in St Athan, Wales, UK.

This content was produced with the assistance of AI translation services.