Kolon FnC Acquires Lifestyle Casual Brand 'Hideout'... "Strengthening Online Presence"

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 3rd that it will operate the lifestyle casual brand Hideout.

Kolon FnC completed the acquisition contract for Hideout on the 30th of last month. Hideout is a lifestyle casual brand launched by Port Design Lab in 2017, popular among the 20s and 30s generation with reasonable prices ranging from 40,000 to 200,000 KRW.

Signature products such as the fleece outerwear "Jekyll & Hyde," made famous by Lee Hyori wearing it, "Everyone's Pants," enjoyed comfortably by all ages and genders, and the "Double Rib T-shirt," which does not stretch easily at the neck, have gained popularity through social networking services (SNS).

Kolon FnC plans to secure the online-based weekend lifestyle category through the acquisition of Hideout.

First, to maintain a young and small organization, it will operate as a project group team and increase execution power through a horizontal structure. In addition, it plans to strengthen brand awareness and expand channels not only by linking the distribution strategy, which was based on its own mall, with Kolon Mall but also through affiliate mall sales such as 29cm, Musinsa, and W Concept.

Starting from this fall and winter season, it plans to expand the number of existing signature products and increase the number of styles. Jaehoe Koo, Executive Director of Kolon FnC, said, "Since last year, we have been transforming into an organization that responds swiftly to trends," adding, "We will spread Hideout's strong business know-how in the online market within FnC and simultaneously grow Hideout as a new portfolio of FnC."

This content was produced with the assistance of AI translation services.